Profesionālie jaunumi
On the way to Latvia’s centenary, we at Baltic Country Holidays have produced a new tour map inviting to travel along 7 routes of Latvia’s Statehood: the Baltic’s Road, the Freedom’s Road, the Mara’s Road, the Liv’s Road, the Daugava’s Road, the Jacob’s Road, the Light’s Road. The routes will allow you to learn about aspects of Latvia’s history, personalities, places and events that facilitated the establishment of the state and the emergence of its national identity.
The publication includes a map with the 7 routes marked and briefly described, 80 attractions along the routes and 85 open farms that hold the sign Latvian Heritage.
The 7 Routes of Latvia’s Statehood have been developed within the programme for celebration of the centenary of Latvia as a state. The key message of the centenary celebration is „I am Latvia” focusing on people as the core value of the state. They shape today’s life in the country and, together with their young generation, they lay foundations for the future.
The map is available at the office of „Lauku ceļotājs”, 40 Kalnciema str. (3rd floor), Riga (week days at 09:00 – 17:00).
Languages: Latvian, Russian, English, German.
The project is supported by State Culture Capital Foundation.
See all news for "Latvia’s centenary"
Popularizējot Ziemeļvidzemes biosfēras rezervāta (ZBR) dabas un kultūras vērtības un svinot tā dibināšanas 20. jubileju, 26.–27. augustā norisināsies ZBR pirmās Ceļotāju dienas. Tās organizē Dabas aizsardzības pārvalde (Pārvalde) sadarbībā ar ZBR teritorijas uzņēmējiem un pašvaldībām, aicinot ikvienu interesentu pārgājienos, velobraucienos, ūdenstūrisma aktivitātēs, ekskursijās un degustācijās iepazīt kopumā astoņus ZBR teritorijā esošos novadus: Alojas, Burtnieku, Kocēnu, Mazsalacas, Rūjienas, Naukšēnu, Strenču un Valkas novadu.
Vai Jūrtaka jau gatava? Šādu jautājumu no maršruta aktīvajiem līdzjutējiem saņemam teju ik dienu un nu priecājamies informēt, ka puse no pārgājiena maršruta pieejama "Jūrtakas" mājas lapā http://coastalhiking.eu/lv/tour/itinerary - 581 kilometru garais 30 dienu posms gar Latvijas jūras piekrasti no Latvijas-Lietuvas robežas (Nidas) līdz Latvijas-Igaunijas robežai (Ainažiem) iedalīts vēl 4 posmos - Dižjūra, Mazjūra, Rīga un Vidzeme. Posmu gājieni variē no 12 km (Nida – Pape) līdz pat 25 km (Pape – Bernāti, Engure - Ragaciems).
Šī gada 1. un 7. augustā sadarbībā ar Dārzkopības institūtu aicinām uz augļu koku veidošanas meistarklasēm Raiņa mājā Berķenelē un z/s Vilki. Pasākuma laikā būs iespēja iepazīties ar teritoriju, kā arī Dārzkopības institūta vadošais pētnieks E.Rubauskis pastāstīs par augļu koku veidošanas principiem un sniegs praktiskus padomus dārzā par veco augļu koku veidošanu.
We have prepared a manual of rural tourism products Go rural 2018. This is the second edition, updated and supplemented, based on the experience of the activities and results of last year’s marketing events. As tourism businesses and tour operators have observed, Japanese tourists like not only traditional tourist destinations of Latvia, but also the offers associated with environment and plant world, for instance, nature trails, picking mushrooms, learning about local medicinal herbs, etc.
The manual is intended for tour operators, professionals of the sector and travellers. It has been published and printed in Japanese, as well as its electronic version is available in English. The manual includes practical information that helps while planning your trip - programmes of single day excursions in the countryside, visits to producing farmhouses and craftsmen’s workshops, homesteads, which introduce to the traditional rural lifestyle, visits to rural hotels and SPA facilities, as well as multiple-day-long tourism programmes. In response to the interest of tour operators and Japanese travellers, the offers of wedding trips are also included in the manual. The manual contains information on public transport, as well as the contact information of Latvian, Estonian and Finnish tour operators.
Electronic version: http://www.celotajs.lv/en/p/view/GoRural_2018
A series of presentation events will be held in several largest cities of Japan (Osaka, Nagoya, Tokyo) in July, where the professionals of the Baltic tourism sector will introduce the representatives of Japanese tourism sector (~150 professionals) with the Baltic states as a common tourism destination and jointly developed offer of rural tourism with traditional tourism destinations, as well as the possibility of group and individual travel. This event is organised by tourism organisations of 3 Baltic States and we are participating in it with our offer of rural tourism opportunities. The objective of the event is to invite the representatives of Japanese tour operators and media to participate in the introductory visit and to encourage them to include the Baltic States on their travel programmes. Meeting permits better understanding of the wishes and needs of the Japanese tourism market, and to prepare answers to questions. The visitors of the Road Show events shall receive both aforementioned marketing publications, as well as small gifts made by our craftsmen and home food producers.
The marketing expenses have been covered and events have been prepared by uniting in a single project the effort of rural tourism associations of Latvia and Estonia and the regional tourism bureau of the Southern Finland, as well as several universities, as well as in co-operation with Investment and Development Agency of Latvia (LIAA) and Estonian and Finnish Tourist Board.
The publication introduces the reader with typical Finnish, Estonian and Latvian meals that are both traditional and contemporary and can be found on the menus of cafeterias and restaurants. The cuisine of our countries has lots in common in terms of food recipes, as well as the ways of product use. Fresh, seasonal local products are highly valued, however, each country has their own meals and traditions of cooking and serving them. The GoRural Food and Drinks brochure is meant to encourage Japanese visitors to learn about our traditional meals and food habits. Each description of a dish included in the brochure contains the list of ingredients used in its preparation, the way of cooking and a photo. The descriptions have been grouped in chapters: Cheese, Greens and Salads, Soups, Fish Dishes, Meat Dishes, Mushrooms, Bread, Sweet Dishes, Pancakes, Drinks.
The brochure has been compiled in English as well, but it has been printed in Japanese.
Electronic version: http://www.celotajs.lv/en/p/view/GoRural_FoodAndDrinks
Šogad 3.-5. oktobrī Druskininkos, Lietuvā notiks Eiropas 6. lauku tūrisma kongress ar devīzi “Lauku tūrisma internacionalizācija”. Kongresa tēma ir daudzsološās perspektīvas tālo tirgu piesaistei Eiropas laukiem. Īpaša uzmanība tiks veltīta diviem tālajiem tirgiem – Āzijai (īpaši Ķīnai un Indijai) un Amerikai.
2017. gadā lauku tūrisms Eiropā nodrošina 6 miljardus gultas vietu 500 000 uzņēmumos, kas ir aptuveni 15% no kopējā naktsmītņu piedāvājuma Eiropā. Kopā ar papildu pakalpojumiem lauku tūrisma klienti tērē vairāk kā 100 000 000 EUR gadā, un lielākā daļa no šīs naudas nonāk vietējā ekonomikā. Daudzviet lauku tūrisms ir kritiski svarīgs elements lauku dzīvotspējai. Joprojām lauku tūrismā pieaug pieprasījums pēc īstas, autentiskas pieredzes. Pieredzējušus ceļotājus interesē tradicionālā kultūra un dzīvesveids, daba, virtuve, veselīga vide – visi šie elementi ir lauku tūrisma pamatā. Lai gan šobrīd lauku tūrisms Eiropā pārsvarā orientējas uz vietējo klientu, ir liels potenciāls iegūt arī nozīmīgu ārvalstu tirgus daļu.
Vasara – labākais laiks lauku tūrismam, kad atpūsties no pilsētas steigas un izbaudīt Latvijas dabas skaistumu. Rāma lauku idille, putnu vērošana, dabas velšu baudīšana un dažādu seno arodu izmēģināšana amatnieku radošās darbnīcās – tās ir tikai dažas no aktivitātēm, kādas steidz baudīt ārvalstu viesi, kas starp vairākiem citiem tūrisma galamērķiem izvēlējušies apmeklēt Centrālā Baltijas jūras reģiona valstis – Latviju, Igauniju, Somiju.
>>> Latvijas tūrisma mārketinga stratēģija 2018-2023 (pdf, 18.2 MB)
LIAA kopā ar mārketinga ekspertiem un tūrisma industriju ir izstrādājusi jaunu mārketinga stratēģiju tūrismam - t.sk. ārvalstu tirgus analīze un paredzamās aktivitātes katrā, jauns logo, tā stāsts un pielietojums u.c. Aicinām iesaistīties!
