This year, on March 22, "Lauku ceļotājs" brought together more than 100 rural tourism entrepreneurs and industry professionals to meet at the annual rural tourism general meeting-seminar.
The event was divided into 3 parts. The first part was the report of the rural tourism association "Lauku ceļotājs" for 2017, a look back at the past year in the industry, current issues in the industry and future challenges. The second part was dedicated to Japanese tourism marketing, followed by the third part, which was dedicated to horticulture and fruit growing.
PRESENTATIONS
| Asnāte Zieme, LLTA "Rural Traveler" | |
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Customer needs today and the creation of appropriate tourism products | Gunta Grīnberga-Zālīte, Latvia University of Agriculture |
Inclusion of rural tourism products in tour operator programs | Anta Jokste, director of the Latvian branch of the travel agency "Estravel" |
How to design a tourism offer - 8 examples of Latvian rural tourism products for distant markets | Antra Dambergs |
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Partly funded by the European Union and the European Regional Development Fund Central Baltic Programme within the framework of the project "CAITO - Meta cluster for attracting the Japanese tourism market". | |
Līga Lepse, Leading Researcher, Institute of Horticulture | |
Edgars Rubauskis, Leading Researcher, Institute of Horticulture | |
| What can we find in old gardens? | Laila Ikase, Institute of Horticulture |
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The seminar is taking place within the framework of the project "Revival of traditional fruit, vegetable and ornamental plant varieties. Historical Garden Tourism" (LatLit-181), which is funded by the European Union's Interreg Latvia - Lithuania Programme 2014 - 2020 from the European Regional Development Fund. | |