Country Holidays
Interreg V-A — Estonia–Latvia



April 27,  2017, Jūrmala, Majori
Venue: Jūrmala Culture Centre, Jomas street 35, Jūrmala

9.30 Registration and morning coffee

10.30-13.00 1st session. Strategic vision of coastal development

Language: Latvian and English (simultaneous interpretation provided)
Moderator: Laura Dimitrijeva, Ministry of Environmental Protection and Regional Development of Latvia

10.30 Opening of the Conference 
Rita Sproģe, Mayor of Jūrmala City Council, Aivars Draudiņš, Deputy State Secretary of the Ministry of Environmental Protection and Regional Development of Latvia, Māris Dadzis, representative of the Latvian Association of Local and Regional Governments

•    The role of the coastal area in tourism development – current situation and vision for development
Inese Šīrava, director of the Tourism Department, Investment and Development Agency of Latvia (LIAA)

•    The role of coastal tourism development in Estonia - current situation and vision for development 
Kaia Treier, representative of the Enterprise Estonia 

•    Public infrastructure development plan for the Baltic Sea coast - from vision to action
Ingūna Urtāne, representative of the Ministry of Environmental Protection and Regional Development of Latvia

•    Coastal protection values – the balance of nature protection and tourism
Juris Jātnieks, Nature Conservation Agency of Latvia, Director General, Gunta Gabrāne, Nature Conservation Agency of Latvia, Deputy Director General in charge of Nature Conservation Issues

•    Practical experience in coastal area’s planning and its implementation
Normunds Līcis,  Saulkrasti municipality 

•    Discussion

13.00 Lunch

14.00-17.00 2nd session. Tourism. Coastal hiking routes. Other country experiences

•    The Estonian-Latvian project “Hiking route along the Baltic Sea coastline in Latvia - Estonia”, 2017-2020. Intentions and common benefits
Asnāte Ziemele, project leader, Latvian Country Tourism Association "Lauku Ceļotājs"

Mrs. Asnate Ziemele is the president and founder (1993) of the Latvian Rural tourism Association “Lauku celotajs” (Country traveler) - the professional national association with the purpose of developing and promoting rural sustainable tourism in Latvia. She is a professional in the rural tourism - she leads development process as well as commercial activities for Rural tourism in Latvia. She has the experience working as the expert and project manager for several national and European rural tourism development projects. Elaborated the National quality, Eco-labelling system and Cultural sign “Latvian heritage” for rural tourism entrepreneurs, as well as is the author of the Latvian Rural Tourism Development Target programme. Since 1995 have grate experience on organizing and holding the international and national conferences and seminars for rural tourism issues.

Professional membership: Vice-president of the Board of ‘’Eurogites’’ European Rural tourism federation, Board member of European association for eco-labels VISIT.

Languages: Latvian, English, Russian, German, Spanish, Norwegian.

Contacts: phone +371 67617600; 29285756, e-mail:;

•    Challenges for Estonian coastal areas in implementation of the hiking route. Estonian experience of integration in the European long distance trail E9
Guido Leibur, honorary member of Estonian Rambler' Association 

•    What is the organised walking world in Europe? Hiking tourism trends, how is it organized and who is behind it.  Label “Leading Quality trails - best of Europe”
Lisa Nilsena (Lis Nielsen), “European Ramblers Association” prezidente.

Lis Nielsen has a long experience working with voluntary organisations. President of the European Ramblers Association since 2009.

As President she has focused on the further development of the relationship between ERA and its member organisations in order to extend the mutual benefit of this relationship and furthermore focused on building the influencing powers of ERA in relation to the European Union. She is working strongly to re-new the net of E-trails and the databases behind. She had a deep knowledge of the different conditions / challenges for walking in Europe and has visited and walked in most of the member-countries. She lives in Denmark, the ERA office is in Czech Republic and the official address is in Germany. ERA is a true international organisation with more than 120 years of experiences of walking represented in its member organisations.

Contacts: President Lis Nielsen., Website:

•    Experience of Sweden – trail along the coast, how to involve villages, companies and organisations along the trail
Gunnel Wounsch, “Kullaleden” in Sweden 

Summary of the day

•    Coffee break

19.00 -  21.00 Dinner at Jūrmala Open Air Museum – fish soup, smoked fish and beer

Getting to Lielupe train station by train (departure at 17.52 from Majori train station; train tickets are bought individually in the train station or in the train by cash only) or private transportation. Hike along the seashore (~1 h, 4 km) to Jūrmala Open Air Museum. 
We can not change the weather, but real hikers are always ready to hike!

April 28, 2017, Saulkrasti– Carnikava

2nd day. Practical experience
Language: English (no interpretation provided)

07.45 Leaving Jūrmala to Carnikava and Saulkrasti
Tour leader Juris Smaļinskis, Latvian Country Tourism Association  and Raitis Sijāts, Vidzeme Tourism Association

9.30-10.15 Practical introduction with hiking route section in Carnikava
If travelling by private means of transportation, please be present at 9:25 AM by the Carnikava Train Station

10.45-11.30 Practical introduction with hiking route section in Saulkrasti
If travelling by private means of transportation, please be present at 10:45 AM by the Saulkrasti Baltā kāpa parking lot 

11.45 Lunch in Porto Resort  Hotel restaurant 

13.00 Coffee break, Carnikava Culture Centre, Jūras street 1A, Carnikava

13.15 Welcome speech by Daiga Jurēvica, Mayor of Carnikava Municipality

13.30 Waymarking and other infrastructure necessary for a good hiking trail. Marketing of hiking trails: how - where – when, who are the walkers and how local economies can benefit from them.  Lis Nielsen, Gunnel Wounsch “Kullaleden”. Discussion after the presentation with participation of Ingrid Kuligina, president of Estonian Rambler' Association (ERA) and, Guido Leibur, honorary member of ERA

14.30 Brainstorming about the walking experience and conference information. Suggestions and conclusions
~16.00 Clousure of the conference. Departure


Programme in pdf

Interreg V-A — Estonia–Latvia
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