Country Holidays
Interreg V-A Latvia – Lithuania

Communication strategy


We have developed Communication guidlines, which is meant to be a practical and clear set of guidelines in pursuit of the goals that are set out in the project and of communications related to that process.

Communications goals for the project include facilitating the involvement of farms in the offer of historical heritage in the area of agritourism, popularising farms and locations that can be visited to experience agricultural processes from their beginnings to modern manufacturing, providing demonstrations and master’s classes, and learning about the use of the traditional heritage today.

Main aims of strategy are: 

  • Informing farms that might potentially deal with the agricultural heritage of agritourism about opportunities to take part in the project, also informing tourists and benefits related to visiting agritourism farms;
  • Informing and educating farms about practical aspects of attracting tourists, enhancing skills related to the provision of high-quality services and communications;
  • Implementing targeted two-directional communications with target groups, making sure that the offers are recognised in the long term.

Communication strategy

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This publication has been produced with the financial assistance of the European Union. The contents of this publication are the sole responsibility of Latvia Rural Tourism Association "Lauku ceļotājs" and can under no circumstances be regarded as reflecting the position of the European Union.