In October, cider makers and the project team travelled to Australia for the fourth time to meet cider enthusiasts, importers and retailers. With the Good Food & Wine Show in Brisbane as the main highlight, the tour also featured tastings and meet-ups in the Latvian House in Brisbane and the Polish White Eagle Club in Canberra.
From 23 to 25 October, we showcased Baltic cider at the Good Food & Wine Show in Brisbane, where visitors had the opportunity to meet representatives from Mūrbūdu, Pirula and Kodas cideries. The stand featured a selection of ciders from Latvia, Estonia and Finland:
There were also several opportunities to meet the cider makers and taste their ciders at events before and after the trade show: Cider Meets Sauna on 20 October, the Baltic Cider Tasting at the Brisbane Latvian Hall on 26 October, and the Baltic Cider Tasting in Canberra on 27 October.
The mission not only helped us make many new connections and strengthened our confidence in the potential of Baltic cider in the Australian market, but also provided valuable lessons and insights that may be useful to any cider producer or exporter.
Read our summary of key findings and lessons learned.