Country Holidays
ERDF Interreg CB
07/01/2016 - 03/31/2020

CAITO - Meta cluster for attracting the Japanese tourism market

Project goals

The aim of the project is to promote Latvia-Estonia-Finland as a single rural tourism destination in Japanese market targeting at tourism industry and individual travellers.

Expected project results

Key project results:

  • rural tourism meta cluster (cooperation of the Project partmers – organisations, entrepreneurs, universities) to attract the Japanese tourism market;
  • rural tourism offer in Latvia, Estonia, Finland adapted to the needs of the target market;
  • rural tourism service providers received training to meet the Japanese market needs;
  • marketing brochures and manuaks addressing travel trade and individuāls;
  • LV-EE-FIN rural tourism landing page;
  • cooperation initiated with Japanese travel trade interested in the Baltic rural tourism product.

The total budget of the project is 1 412 734.71 EUR, of which 1 141 858.10 EUR is co-financed by the European Regional Development Fund.

CAITO project site:

CAITO Facebook page:


ERDF Interreg CB
This project is part-financed by the European Union and European Regional Development Fund Central Baltic Programme
This publication reflects the views of the author(s). The Commission cannot be held responsible for any use which may be made of the information contained therein