Interreg Central Baltic Programme

The Future of Nature Tourism in the Nordics: Helsinki and Stockholm, November 13-14, 2023"


On the 13th and 14th of November the future of Nordic nature tourism is discussed. 

On November 13th, in Helsinki, Finland, there is an event discussing the future of tourism in the Nordics and Baltics. The agenda includes global market forecasts, AI's role, and engaging younger generations in the industry. The event continues on November 14th in Stockholm, Sweden, with a focus on shaping the future of tourism in the region. 

Valdis Čeics from Baltic Nature Travel will participate in the event and represent Latvia. 

The agenda for the event is following:

11:30 AM: Arrive or gather in Helsinki

12:00 PM: Welcome and light lunch

12:45 PM - 5:30 PM: The future of tourism lies in the Nordics

6:30 PM: Networking drinks reception

7:30 PM: Networking dinner

Overnight on Tallink Silja Symphony

Read more about the event here:

Photo: Alin Andersen 

The networking cruise for all the captains of tourism industry. Networking on a ship - is it possible? Yes, it is! On the way from Helsinki to Stockholm we were participating in discussion about tourism in the Baltics with the representatives of key players of the industry from Germany, Mediterranean, North America, Latin America, South East Asia, Japan, India and Caucasus. The networking was taking place on non-formal meeting sessions with coffee, drinks, and dinner. The Nordic Tourism Collective colleagues, clients and partners shared insights on the global market forecasts and the future of tourism in Baltics. The panel discussion was about the extreme temperature rise in Europe and the travelers seeking for vacations to ‘cold’ destinations such as the Baltics countries and if we ready for it. The future of tourism also will be impacted by the AI technology for product development, data analysis and customer relationships in B2C and B2B level. We all agreed that the future of tourism is in sustainable travel industry but how the new developing technology can foster its development? The future of travel industry is also in the hands of the next generations Gen Z and Gen Alpha and how can we make the tourism industry attractive for them. All of this was wonderfully orchestrated by Andrew Fairburn and Paul Wagner, the directors of the Nordic Tourism Collective.

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Co-funded by the European Union