ERDF Interreg CB

Starting a new project - exporting Baltic Nature Tourism to UK

01/26/2023

Kick-off project partner meeting, 25th of January, 2023, Riga.
The objectives of the project are to develop a joint Latvian-Estonian nature tourism product tailored for the UK market, to launch it through a dedicated marketing campaign, and to achieve sales. The nature tourism product will be based on individual SME nature tourism products, professionally packaged and accessible from an innovative specialized nature tourism web platform linking directly product providers with the market - free independent travellers, specialized interest groups, and tour operator companies specialized in Baltic countries. The nature tourism product will include wildlife and birding holidays, nature photography, soft adventure: hiking, walking, cycling, boating, and also touring programs to include elements and values of nature, e.g., botanical, wildlife spotting, wellness/Spa, food and foraging. This concept meets the current demand in the UK market where nature tourism, escape to nature, rural holidays, outdoors wildlife are on-trend words.

Presentations:

Exporting Baltic Nature Tourism to UK Asnāte Ziemele, "Lauku ceļotājs"
Central Baltic Programme 2021-2027 / NAT-TOUR EXPO kickoff meeting Samu Numminen, Central Baltic Programme

>>> Meeting minutes



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This project is part-financed by the European Union and European Regional Development Fund Central Baltic Programme
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