Country Holidays
SWITCH-Asia

Seminars for marketing support of the MSMEs in Uzbekistan

03/09/2022

In February, for three weeks seminars were held for tourism companies in two cities in Uzbekistan: Bukhara and Khiva. An expert from Latvian country tourism association "Lauku ceļotājs", Juris Smaļinskis, also participated in them to share his knowledge about sustainable tourism and environmentally friendly management with tourism industry professionals. New ideas for tourism products were also developed with entrepreneurs, such as a pilaf-making workshop in the Old Town to promote the city's culinary heritage. Juris also visited various tourist attractions and enjoyed the hospitality of the locals to get to know the tourism offer in Uzbekistan better.


The EU-funded SWITCH-Asia Programme MOST project aims at promoting a new and well-structured model for sustainable tourism in Uzbekistan, Tajikistan and Kazakhstan that can contribute to preserving and strengthening local culture, heritage and traditions, while also protecting the natural environment.


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