The aim of the project is to promote Latvia-Estonia-Finland as a single rural tourism destination in Japanese market targeting at tourism industry and individual travellers.

Key project results:

• rural tourism meta cluster (cooperation of the Project partmers – organisations, entrepreneurs, universities) to attract the Japanese tourism market;
• rural tourism offer in Latvia, Estonia, Finland adapted to the needs of the target market;
• rural tourism service providers received training to meet the Japanese market needs;
• marketing brochures and manuaks addressing travel trade and individuāls;
• LV-EE-FIN rural tourism landing page http://balticsea.countryholidays.info;
• cooperation initiated with Japanese travel trade interested in the Baltic rural tourism product.

The total budget of the project is 1 412 734.71 EUR, of which 1 141 858.10 EUR is co-financed by the European Regional Development Fund.