The goal of the project is to develop blended itineraries in rural and deprived regions that produce high quality cheese, mainly Protected Designation of Origin (PDO), Traditional Specialty Guaranteed (TSG) and Protected Goegraphical Indication (PGI) in Spain, Slovenia, Malta, Italy, Latvia and Bulgary. The project will achieve the following goals:

• encourage the diversification of the supply of tourism products and services;
• improve awareness and market uptake of the European natural, cultural and industrial heritage and gastronomy for local communities and visitors;
• support economic regeneration and job creation through SME capacity building in partner regions.
   

Project results:

1. Action Plan for EU rural regions in order to foster tourism.
2. Geolocalisation of detailed EU cheese related itineraries.
3. A project web site.
4. 6 dissemination events at region partners: „CheeseFests”.
5. Sensory guided paths in chese trails excursions for locals „Discover your region”.
6. Pilot projects in 6 regions: guided routes for tourism professionals, journalists, tour operators, travel agencies, restaurants, hotel managers, etc.

Project brochure