Product Definition: The Rural Lifestyle offer allows tourists to get to know modern life and people in the countryside by visiting out-of-town tourist destinations with a vivid identity. It is a story about a lifestyle that changes the usual ideas about the countryside and creates a new rural environment, combining traditional and modern values. Guests have the opportunity to get to know life in small towns, farms and businesses together with a local person, observing daily events or getting involved in them in a wide variety of areas, such as gardening and maintenance, modern design crafts, healthy food, production of innovative products, architecture and environment, green lifestyle, etc.