To create a tourism product involving 4 small ethnic culture regions based on the uniqueness of living heritage cultures recognized by UNESCO.

• composed unique tourism product and marketing themes which combine local cultural heritage, services offered by local tourism businesses and attractive sites to an integrated tourism offer;
• the jointly developed tourism product will make the actual unique values of the ethnic regions accessible, understandable and attractive for tourists;
• tourists have an opportunity to experience and understand the cultural heritage as professional tourism product.

Ethnic culture regions included in the project – Setomaa region and Kihnu island in Estonia, Suiti region and Liv coast in Latvia.