Nature Tourism FAM Trip: Tallinn to Riga, 6–10 October 2025
17.06.2025
From October 6–10, 2025, tour operators and media representatives from the UK are invited to explore nature tourism opportunities in Latvia and Estonia during a FAM trip organized by Baltic Nature Tourism. The curated itinerary showcases seasonal highlights such as bird migration, bog landscapes, sauna traditions, and local gastronomy. Participants will travel from Tallinn to Riga, experiencing authentic nature-based tourism products suitable for international markets
The latest FAM trip took place in January and highlighted the appeal of Baltic nature tourism in winter. Despite the weather, participants experienced traditional saunas, winter outdoor activities, and local hospitality. The program showcased how nature and culture-based tourism in Latvia and Estonia remains engaging and accessible all year round.
A FAM (familiarization) trip is a curated tour for tourism professionals—such as travel agents, journalists, and bloggers—designed to showcase a destination’s offerings through direct, first-hand experience.
