Marketing project results

"Marketing Campaign for Promotion of Rural Tourism and Development of Rural Tourism Products in all the Regions of Latvia"

Project goal

Implement rural tourism marketing campaign by creating and promoting rural tourism products that are based on rural resources and traditional values: local and regional food, culture and rural trade, producers of rural products.

Project keynote – collaboration in all levels

Content of the Project mainly developed through discus- sions and collaboration with farmers, agricultural orga- nizations and local tourism information centres. Personal approach, discussions, seminars and surveys reflected the actual situation in the countryside and the needs of the farmers and the rural tourism. We organized meetings with entrepreneurs inspecting both opened to the visitors farms of „Countryside goodies” and public catering places that offer Latvian food. Rural tourism products that are developed during the Project are based on possibilities of the current offer taking into account references of the tourists and market tendencies.

Due to participation, co-operation and personal interest of the farmers we have successfully implemented in practice the concept of “Go Rural”, developed the rural tourism products, organized “Open Days in the Countryside”, and developed criteria of “Latvian Food” and culinary product „Latvian Cuisine”.