Workshop programme
Location: Hotel Islande
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| 8:30 |
Registration and coffee |
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| 9:00 | Press conference | |
| 9:30 |
Opening of the workshop |
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| Marketing of tourism in Latvia - the concept, strategy, implementation. Project "European Destinations of Excellence (EDEN)". Armands Slokenbergs, Latvian Tourism Development Agency |
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| Panel 1: Rural tourism in Europe - state of art and quo vadis? |
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| The panel discusses changes and trends in rural tourism product and market under present economic conditions in Europe. The presetations offer comparative overview of the situation by countries, effects of the crisis on travelling habits, rural tourism sector reaction to changes and ways of successful adaption. |
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| 9:50 | Rural tourism in Europe 1980 - 2010 - a change of paradigm? Klaus Ehrlich, President of European Federation of Farm and Village Tourism "EuroGites" |
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| 10:10 | Country presentations on the current trends and panel discussions:
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| 11:30 |
Coffee break |
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| Panel 2: Innovations in rural tourism - beyond the traditional concepts | ||
| The panellists will talk about capacities of rural tourism to diversify its traditional concepts, services and forms adapting to the market needs, while maintaining product recognition. The panel discusses innovative approaches to product development, marketing and promotion. | ||
| 12:00 |
Innovations in rural tourism products and marketing Hans Embacher, Austrian Farm holidays |
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| 12:30 |
Panel discussion and country examples
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| 14:00 |
Lunch |
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| Panel 3: Regional and specialised tourism products - how to improve the local value chain | ||
| The panel discusses best practices in developing regional specialised products achieving involvement and dedication of local stakeholders - rural tourism providers, local municipalities and others. | ||
| 15:00 |
Developing nature based products, motivating and involving local community. Case study: the Slitere National Park, Latvia Juris Smaļinskis, Latvia country holidays "Lauku ceļotājs". Project POLPROP-NATURA, (LIFE07/ENV/LV/000981) |
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| 15:30 |
Panel discussion and country examples
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| 17:00 |
Coffee break |
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| 18:30 |
Meet in the lobby of the Islande Hotel for a tour of Rīga |
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| 19:00 | Boat trip on the river Daugava and Riga canal to enjoy the sights of Riga ( Riga Central Market, National Opera House, the President's Castle and the panoramma of Old Town) | |
| 20:00 | Dinner at the riverside restaurant Ostas Skati | |
| 22:00 |
Departure of the first bus to the hotel Islande. Should you wish to walk back to the hotel, please be aware that it will be an approximately 20 minutes walk. |
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| June 10-11, 2010 |
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| There are two options to continue the programme on June 10 - 11, 2010: |
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| EuroGites general assembly |
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| Study tour to rural tourism establishments in Latvia | ||