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News from Baltic Country Holidays

The Bread and Cider festival will mean a meeting between the Rye Road and the Cider Route – two culinary tourism routes which inform visitors about bearers of Latvian identity – traditional rye bread, as well as cider that is made from natural Latvian apples.

On July 31, people honour the new harvest of rye bread at the Āraiši windmill. This year the festival will have a broader sound, because Latvian cider made of apples will be involved.  This symbolises the merger of ancient and new traditions. Rye bread has long since been the bearer of ancient Latvian culinary traditions. Cider, in turn, is a new identity product for Latvia, because cider culture began to appear only 30 years or so ago. We are justified to be proud of our bread and cider that is put on the festival table. It can be brought as a housewarming gift or enjoyed on an everyday basis.

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As we observe public interest in a healthy and natural life environment, there is a new way of learning about countryside tourism.  This allows urban residents to “adapt” to a rural life model so as to think about a lifestyle change or simply spend a few days like a “rural resident.”  This is a story about a lifestyle that changes accustomed ideas about the countryside, creating a rural environment which merges traditional and contemporary values.

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From June 14 to 16, the team of the project "Rural Tour: Training Program for Sustainable Rural Tourism" met for the fourth meeting of the Steering Committee. It was coordinated by Momentum Marketing Services and held in Carrick on Shannon, Ireland. For several reasons, some partners only joined online via Zoom platform.

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Fully completed – with marking signs, maps, guidebooks and specialised website – the Baltic Trails are there offering marvellous nature experiences to hikers in Estonia, Latvia and Lithuania.

The Baltic Coastal Hiking Route and the Forest Trail are two long distance hiking trails in the Baltic States. Jointly referred to as the Baltic Trails, they open Estonia, Latvia, and Lithuania for the world’s hiking community, and are linked with the European network of long-distance hiking paths. Trail developers have put great effort in exploring the trail in full length, involving local communities to set the best route and prepare for visitors, marking and signposting the trails, producing guidebooks and maps. Hiking in the Baltic States means enjoying great nature diversity and true local hospitality. 

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The third meeting of the project "Nordplus Adult" will take place in Røros, Norway, from 23 to 26 May, during which the completed study material in Latvian and Estonian will be discussed. Good practices examples, pictures and videos will also be discussed. Once the material is accompanied by examples and illustrative material, it will be sent for design. During the meeting, it is planned to get to know the surroundings of Røros and Trondheim and to visit local producers.

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We are developing a training material for the project “Rural Tour: A training programme for sustainable rural tourism”. It will cover formal, informal and non-formal vocational education and training. The material will be suitable for business owners, hotel, restaurant and entertainment center managers operating in the rural tourism industry, as well as potential entrepreneurs.

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On April 7, after more than two years of communication via online, the general meeting of the members of the association "Lauku ceļotājs" took place in person. During the meeting, the president of the association Asnāte Ziemele also told the participants about the project "Reaching greener future in local food & drink production and provider SME sector – innovative and best practice based adult training", the planned work and the results to be achieved.

More information can be found here.


While military heritage in tourism has obtained an uncomfortable connotation in the context of the present war in Ukraine, we in Latvia and Estonia believe that it is relevant to highlight, through tourism experiences, how our own countries gained and defended independence during 1914-1991.

The attached press release introduces the military heritage tourism offer with more than 600 sites to visit in Latvia and Estonia, route planning options and the military heritage tourism website https://militaryheritagetourism.info/en arranging the sites along a timeline and briefly introducing the most important historical events, individuals and stories.

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The Latvian country tourism association “Lauku ceļotājs” is one of the partners in the project “A model for sustainable tourism in Central Asia: Building capacities, creating awareness, introducing technology” (MOST). The second year of the project has already passed, in which we have helped Kazakhstan, Uzbekistan and Tajikistan to become more sustainable. Our expert Juris Smaļinskis participated in seminars in all three countries to share his knowledge on sustainable tourism and environmentally friendly management. He also spoke about marketing and communication with customers. Juris participated in different inspections of various accommodations and other objects both inside and outside the cities. New and sustainable ideas for tourism products were also worked on with entrepreneurs, such as a pilaf-making workshop in the Old Town in Bukhara, Uzbekistan to promote the city's culinary heritage. Juris has also given interviews to both Latvian and Asian media about the project and its progress.

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The team of the project “A model for sustainable tourism in Central Asia: Building capacities, creating awareness, introducing technology” (MOST) met on 17th and 18th of March for the third steering committee meeting. Some of the partners went to Dushanbe, the capital of Tajikistan, and some of the partners joined via Zoom platform. On the first day, the partners informed about the completed tasks. As planned, in the second year of the project, local entrepreneurs were supported to move towards to more sustainable delivery of their services. Appropriate equipment, support for marketing activities and cooperation opportunities, as well as information on European good practices and funding opportunities at both EU and international level were provided. Entrepreneurs had the opportunity to participate in various discussions with state departments, as well as in seminars with industry professionals who shared their experiences.

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