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Sauna has an important role in Latvian culture. It restores the body in physical and spiritual terms. A sauna ritual is an adventure on various levels – healing and purifying the body, concentrating the emotions, learning about yourself, and even experiencing a positive change in one’s consciousness. Sauna rituals are offered by certified and experienced experts, and the rituals make use of gifts from the environment – branch and plant switches, scrubs and body masks from natural and local raw materials. Herbal teas are also offered. In spring time, invigorating sauna ritual can be supplemented by drinking fresh birch saps to restart one’s body and mind.

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Drinking birch saps is an old Latvian tradition. Birch sap is like an “energy drink” that helps to invigorate one’s body after long and dark winter period. It is commonly known for its detoxifying, diuretic, cleansing and purifying properties. In spring, usually in April, when the sun warms up the atmosphere, birch saps start to circulate in trees.

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In the countryside, bread baking traditions are still strong. There is a great variety of breads. Latvians cherish the old and special ways to make bread. Centuries old recipes and know-how are in favour. The dough is scalded in a trough, kneaded by hand and then lovingly shaped into loaves that are baked in a real wood stove on maple leaves. Many traditional farmsteads open their doors to tourists and invite them to witness the whole process and get involved preparing own loaf to take home. Nothing is tastier than a warm slice of bread with milk and honey served on a nice terrace among blooming apple ad cherry trees on a fresh and sunny spring day.


Along with Christian Easter, Latvian still enjoy the pre-christian traditions of spring solstice. It is celebrated in March – April during the spring equinox. Celebrations can be best held in the countryside as there are many activities that once had a ritual meaning but today can be enjoyed for fun. One of popular traditions is to install big swings and go swinging high like the sun in the sky. For celebrations, Latvians always dye eggs, mostly in onion peels to get deep brown colour with many shades. The egg symbolises the sun and fertility. 
Spring solstice traditions, with swinging, eggs and lots of singing can be witnessed in open farms where people organise celebrations for themselves and guests.


Our collection of postcards offers information about things that we, the Latvian people, consider to be important, what makes us proud, and what is special during every season in our Latvian countryside. For the Summer Solstice, Latvians make round, yellow cheese to resemble the sun. In the autumn, we go into the forest to to hunt for mushrooms. During the spring, we tap birch trees to get the sap, and in winter, we enjoy sauna traditions that are hundreds of years old.
A separate series of postcards relates to Latvian cuisine, including cheese, as well as crafts from Latvia.

The latest series of postcards focuses on seven routes that can be traveled to celebrate the centenary of the Latvian state. You will learn about the emergence of Latvian statehood in all of Latvia’s regions.

If you want to delight your friends in Latvia or abroad with a beautiful postcard greeting, then come to the “Lauku ceļotājs” office at Kalnciema Street 40, 3rd floor, in Rīga, where you can get some of the cards.

Available languages: Latvian, German

Postcard photos.


Drinking maple and birch saps is old Latvian tradition. Though maple is introduced species, Latvians have discovered that its saps taste as good as birch, and it starts earlier. Usually saps start running with the first warm days when temperatures stay above zero and stop with the first green leaves. This year maple sap has started to run as early as mid February. At Ragāres farm they collect maple saps and bottle it for own use and for visitors willing to enjoy this seasonal treat.  Saps are collected by drilling a hole in the trunk some 30-40cm from the ground and using a tube to lead the sap into a container. Maple and birch saps are renowned for their detoxicating and curative properties. People drink it fresh and also fermented.


Authentic ethnographic experiences are guaranteed to tourists in guest houses and open farms that are awarded with the “Latvian Heritage” sign. 19 rural tourism businesses joined the “LH” sign holder community on January 11 this year, on a regular “LH” award ceremony with participation of the Latvian Minister of Culture. Today over 70 keepers of Latvian national traditions in the countryside are prepared to show things, tell stories, offer Latvian foods, teach crafts and skills, and celebrate Latvian traditional festivities with their guests.

Latvian Heritage logo

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We are ready with a new theme in our web site – Tasty Cheese Tour.
Find out about types and sorts of cheese that are produced in small facilities located in rural areas, and venture for a cheese tour to enjoy the variety of tastes and products! Farms and manufacturing facilities that prove mastery in cheese making, can talk about the process with visitors, and offer samples for tasting or buying are awarded with the title Cheese Master.

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Latvian Country Tourism Association "Baltic Country Holidays" (Lauku celotajs) together with Estonian Rural Tourism association and regional tourism association in southern Finland "Visit South Coast Finland" have developed promotional material for Japanese target audience about tourism possibilities in the countryside and nature of The Baltic States and southern Finland.

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09/20/2016

Latvian Country Tourism Association "Lauku ceļotājs" has developed a brochure "Tasty Cheese Tour" (Gardā siera ceļš). The title "Sierzinis" is awarded to farms and manufacturing facilities that prove mastery in cheese making, can talk about the process with visitors, and offer samples for tasting or buying.  The title is also awarded to rural saloons, restaurants and other venues that offer locally made cheeses on their menus.

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